What It Means To Sell On Emotion
“People buy on emotion and justify with logic.” This is a familiar phrase many sales professionals agree with. However, much less agreed upon is what this statement means, and just how to use this information to be more successful. What gets in our way? First, the mere notion that emotions are the primary drivers of …
The Powerful Sales Lesson in Katy Milkman’s new book “How To Change”
Instead of focusing solely on sparking or motivating change, we should also focus on partnering with change.
4 Powerful Traits of Truly Charismatic Leaders
In his recent work “Charisma, The Microsociology of Power and Influence”, sociologist Randal Collins provides a fascinating analysis of what makes someone truly charismatic.
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